WHY GEN Z IS ALREADY THINKING ABOUT AGING

They haven’t even hit 30, yet they’re already talking about wrinkle prevention, personalized supplements, and longevity routines. From skincare to sober-curious habits and daily Pilates, Gen Z is shaping a new narrative around what it means to age—and age well.

So what’s driving this early obsession with aging better?

1. Gen Z is growing up differently
Compared to their parents or grandparents, Gen Z is hitting the gym earlier, drinking less, and treating skincare like a form of self-care and identity. Anti-aging isn’t a future concern—it’s part of their day-to-day. Think baby Botox, tretinoin, collagen, red light masks, and monthly lymphatic drainage sessions before they’re even 25.

2. They’re the “anti-aging” generation
New brands and tech-forward beauty startups have started targeting much younger demographics. The idea of “prejuvenation”—that is, preventing signs of aging before they appear—is now mainstream. Even 15-year-olds are filming GRWMs with full skincare routines, and consistency at the gym is now more about future vitality than short-term aesthetics.

3. They’re informed—and constantly exposed
This is a digital-native generation that has had access to longevity content, health podcasts, and aging-focused TikToks since their early teens. The scroll has always included skincare tips, wellness trends, and biohacking advice. And with access comes awareness—and, often, anxiety.

4. The pandemic changed everything
Many Gen Zers came of age during COVID-19. For them, health isn’t just a personal topic—it’s political, emotional, and formative. Wellness became a priority early on. They started asking bigger questions about long-term quality of life, health autonomy, and building resilience for an uncertain future.

5. They’re facing a different kind of future
Longevity is rising, but fertility rates are dropping. Many Gen Zers may not have kids, which means they’re already thinking: “Who’s going to take care of me?” With fewer guarantees about traditional support systems, health becomes a form of security—and self-sufficiency.

6. The contradiction is real
They embrace authenticity, self-love, and body positivity—and yet, they’re also deep into filters, injectables, and retouching apps. There’s both confidence and fear. Realness and perfection. It’s a generation redefining beauty on their own terms while navigating the pressure of hyper-visibility.

Aging is no longer a taboo. It’s a strategy. And Gen Z is planning ahead.