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Category: Audience Behaviour

WHY GEN Z IS ALREADY THINKING ABOUT AGING

They haven’t even hit 30, yet they’re already talking about wrinkle prevention, personalized supplements, and longevity routines. From skincare to sober-curious habits and daily Pilates, Gen Z is shaping a new narrative around what it means to age—and age well. So what’s driving this early obsession with aging better? 1. Gen Z is growing up […]

THE RISE OF WELLNESS FESTIVALS: WHEN TAKING CARE BECOMES THE PARTY

Remember when going to a festival meant surviving on vodka Red Bulls, dancing till sunrise, and waking up in a stranger’s tent wondering where your shoes went? Yeah, that version of the party is officially out of style. In its place? A new kind of gathering is taking the spotlight — one where hangovers are […]