THE RISE OF “SOCIAL WELLNESS” SPACES: FITNESS MEETS BELONGING

Ice baths. Smoothie bars. Shared saunas. Breathwork in community. It’s not a spa day or a gym—it’s the new frontier of wellness.

Forget the traditional gym model. Today, we’re witnessing the rise of “social wellness clubs”—hybrid spaces that combine movement, longevity, connection, and self-care. It’s a holistic, communal, and lifestyle-driven approach that’s gaining ground across Europe and the US.

At the heart of it? The idea that taking care of your health doesn’t need to be an isolated, performance-driven task. Instead, these clubs blur the lines between fitness, healthcare, workspaces, and social life. Think: coworking zones next to cold plunge stations. Pilates sessions followed by a matcha at the in-house café. Blood glucose tracking alongside breathwork.

🏃‍♀️ SXSW named it a 2025 trend: social wellness is redefining our need for belonging, well-being, and ritual. From BAM in São Paulo to Love.Life in LA, and Remedy Place in the US to Renessence in Amsterdam, these destinations offer a curated lifestyle—not just a workout.

We’re moving from “just exercise” to an integrated life practice. One that values quality of life, prevention, and body autonomy, while building genuine community in the process.

Whether it’s called a “longevity center” or a “third place” (as sociologist Ray Oldenburg might put it), the future of wellness is collective, intentional, and beautifully designed.

✨ And it’s just beginning.